Targeting Features

Confidently manage every aspect of your digital marketing strategy with our  demand -side platform (DSP)

DSP-platform

  • Real-Time-Bidding:- Real-time bidding (RTB) technology places your message in front of the right audience, at the right time, on any device. We offers access to over 10.9 billion daily impressions across the entire digital – online, mobile and social – complete advertising ecosystem.
  • Targeting:- Granular targeting and retargeting capabilities combine with first- and third-party audience data to ensure relevance for each impression. Use over 20,000 3rd party data and targeting filters – including demographic and behavioral traits, geography and device type – and apply them across any number of campaigns.
  • Brand safety:- Safeguarding your brand’s image is our priority. Our in-house management team, analyzes the capabilities, site content and traffic reports of potential publishing partners to develop white lists for selected campaigns.
retargeting

Our retargeting and audience targeting solutions can help drive traffic, increase conversions, and build your brand

Optimize your marketing spend by serving targeted advertisements to people who have previously engaged with you online, whether they opened an email, visited your website, engaged with you on social media, searched for relevant keywords or simply signed up for email updates.

Proprietary technology makes Pixelally the most scalable retargeting solution. 

Our scalable infrastructure processes billions of search inquiries monthly from multiple search entities. These data sources include search engines, vertical sites,
e-commerce sites, and shopping comparison sites. With access to some of the largest sources of search data,our  retargeting platform extrapolates hundreds of data elements that signal consumer interest and intent.

  • Geo Targeting uses the IP address of the visitor to determine their actual location and then serves a relevant advertisement by locality.
  • Behavioral Targeting is used to target visitors based upon their online behavior, such as category and product navigation, search keywords, and data entries in forms. This profile may be used for segment targeting using rules or automated predictive campaigns.
  • Segmentation Targeting paired with other targeting such as Geo Targeting provides great results for advertisers. We’re continually updating our targeting segments, ensuring that new sites are included in the segment.
  • Retargeting is a targeting technique used by advertisers who want to target previous website visitors and serve them an advertisement encouraging them to revisit the site and in some cases, complete a purchase or sign up to a newsletter.